3D animated music video and promotional press photo illustrations for the band, black midi (2019).
Anthrox Studio: Creative Director
Isam Prado: Technical Director and Animator
We were approached by Rough Trade Records to create a music video and a series of press shots for the UK band, black midi. The goal was to create a new kind of band photo. We created concepts for 3D avatars to be made for each band member, hand sculpting their likenesses in Zbrush, and combined seemingly random outfits with surreal landscapes and scenarios. The effect is a discomforting digital reality, and a press shot like no one has ever seen before.
For this project we teamed up with Emmy award-winning Animator Isam Prado, known for his work on the TV series Broad City. Combining our skills in 3D, concept art, video games, and animation we were able to achieve a totally unique look which aligned with the band’s aesthetic.