Images copyright Rockstar Games
Illustration style development, art direction, and character art for global marketing campaign of Grand Theft Auto V (2013).
Our vision for the marketing art style for GTAV was built upon the legacy of all the GTA art that came before it. The art would be completely distinct, while raising the bar to a new level of iconic illustration that fans would come to identify with the game.
We also worked on the development side, creating the character concepts for Trevor and Franklin, two out of the three main protagonists of the story. These concepts helped to define the look and vibe of what are considered some of the most memorable story characters across all of Rockstar’s franchises.
GTA V would go on to become the single biggest selling entertainment product in history, eclipsing all other media including top-grossing films. (Wikipedia)