Images copyright Rockstar Games
Illustration style development, art direction, and character art for global marketing campaign of LA Noire (2011)
For LA Noire, a gritty noir tale about crime in 1940’s Los Angeles, we studied the classics of Film Noir from that era in order to develop illustrations for a marketing campaign that would capture the feel and vibe of that genre of cinema. Deep shadows, lights and darks, and dynamic compositions all played a role in creating compelling imagery for a world-wide campaign. The challenge was to bring this flavor to the art while maintaining a bright and colorful look appropriate for marketing a AAA video game to a modern generation of players.