Images copyright Rockstar Games
Illustration style development and character art for global marketing campaign of Red Dead Redemption: Undead Nightmare (2010).
For this downloadable add-on content for Red Dead Redemption, an alternate reality was created in which the dead rise from their graves to walk among the living. If there’s one thing we love more than cowboys, it’s cowboy zombies.
We devised a spin on the original RDR art style, which was to take the top down, high-noon lighting of the original art, and reverse it to evoke a horror-show, bottom-up lighting scenario. There were lots of zombies in popular culture at the time, and we aimed to set our work apart from all the drab grays and browns by painting our living dead in shocking acidic almost psychedelic colors, inspired by the famous horror movie poster artist, Basil Gogos.