Illustration style development and character art for marketing campaign of Bully (2006).

Bully, or Canis Canem Edit, as it was titled in the UK release, was a video game about navigating the cut-throat social circles of Bullworth Academy, a boarding school in a sleepy New England suburb.

This was the first Rockstar Games franchise we had the opportunity to create an original art style for from the ground up. For this character art style, we looked at everything from cartoons to Normal Rockwell in order to create a fun, irreverent, graphic look that captures the nostalgia and humor of the game.

Background comic illustrations by Stephen Bliss