As full-time employees at Rockstar Games, Roxie and Anthony led the development of the marketing illustration style that the world would come to identify with Grand Theft Auto V. Additionally, our character design concepts were used to define the look of two of the main protagonists in the game. GTAV is biggest selling entertainment product in history.

Across 15 years we collaborated with the Rockstar art team to create marketing illustrations beginning with Grand Theft Auto: San Andreas (2004) and every iteration in between, subsequently teaching the GTA V art style to the next generation of in-house artists before leaving the company for good in 2019.

Character concepts for Trevor

Character concepts for Franklin

The following images were created for the Online expansion of GTA V, many of which incorporated characters that we invented as part of the illustration and did not appear in the game.

A selection of marketing images as seen around the world